How to Start a Web Site
For many business areas, the Internet has set a new standard and changed the playing
field. To take advantage, you need to know how to start a web site.
Starting a Web Site
Your first thoughts regarding how to start a web site are guaranteed to be misplaced.
If you have a current business you want to create a site for, you are viewing it using
techniques you have developed in the brick and mortar world. If you have decided to
start an entirely new business on the web, you are probably brainstorming about potential
ideas. If you want to avoid wasting time and money as well as major frustration, you
need to understand that both approaches are simply wrong!
If you can accept that statement, you will avoid the mistakes millions of small
and huge businesses have made. You don't want to be like that frustrated person
you met at some party who got killed on the web. As difficult as it will be, you
must accept the fact you may understand nothing about e-commerce. If you can check your
ego and opinion at the door, you are half way to making profits. Assuming you haven't
hit the back button, let's talk about the key issue.
There is one word to memorize if you want to know how to start a web site that
will be successful: Research. Don't worry, it isn't difficult to do. Imagine if
you could find out what all the people in your city think of when they have a problem
your business can solve. Imagine you new the exact phrases they thought of most often.
The information would be worth more than its weight in gold. Far more. On the web,
you can get this information.
The most important step you, I or any other person will take in learning how to
start a web site is first determining if they should. To begin with,
there are more than a few industries that don't do well on the web. The businesses
just do't translate well or people prefer to touch the products or talk to a
person. Wouldn't you hate to spend thousands of dollars or a couple hundred hours
working on a site only to find out there is no interest on the web? It would be maddening.
The best way to deal with this issue is to use a site called Wordtracker. Wordtracker
is a brilliant, cheap program. You enter a keyword into it, click and it tells you all
the phrases being used in searches that include that keyword. It also tells you how
many searches occur for each keyword phrase in a 24 hour period. Do you realize the
value of that?
Assume you have an existing business that sells purple balloons for weddings. You
are budgeting a bunch of time or money to have a site built. Having read this article,
you go to Wordtracker and do a test for "purple balloons." You find out there are
only 50 total searches a day for all possible keyword phrases. You now know the site
isn't worth pursuing. Unlike most businesses, you've saved a lot of money and a
lot of time. On top of this, you did it at a total cost of less than $8, which is
the one day use price for the program.
(The opinions expressed in this article do not necessarily represent the opinion of the
owners of this site.)