We all start out the same. Some have budgets, some don't. The one true
factor out there is that we all want to expose our business. For 99% of
us, starting out in the world of web marketing means a few things:
- A huge learning curve
- Endless nights working
- Trial and error
- Learning the ropes
Compared to older more established sites out there, a brand new site
without a network of well established web sites to back it up will need
to depend on good quality links pointing to it. This will commence the
search engine ranking strategy.
See most "grand father" sites out there have already gone through the
trials and tribulations of getting recognized. Since this is true, they
don't always have to depend on the "Title" of the link pointing to
their site, nor do they have to depend on the "Title" tag within their
Most older sites get ranked for search terms that don't even show up on
their listing, this is because search engines already know the content
is there and is good.
For a newer web site, great search engine rankings rely on those
"Titles". This helps search engines to better determine the content of the
For Example: "Joe" has a site about "Web Marketing". Joe knows that he
needs to get his link on other quality sites and he also wants to get a
good ranking for "Web Marketing". So Joe creates a link exchange
program on his site and submits his link titled "Web Marketing" to as many
content related web sites as he can.
Joe also knows that if search engines find his link on other sites and
it's called "Web Marketing", his site had better be about "Web
Marketing" So Joe adds "Web Marketing Services & Tips" as the title of his
main page. He also adds specific content to match it.
Now here's the (kicker). Let's say Joe has been doing this for 2 years
now, 9 times out of 10, if Joe's web site is still promoting content
about Web Marketing, he probably doesn't have to add Web Marketing to
his main title anymore. He can now add it further down within another
link on his site.
So the moral is ???
If your site is new, you'll need to depend on the Titles of many
things to get your rankings up for something specific. If you're site is
more mature and has been established, you can work on other search terms
you've been longing to get for your site.
Just keep plugging away and try to keep your titles the same for new
sites and mix it up for older sites
I hope you enjoyed the article
Author: Martin Lemieux
Smartads - President
Read more of Martin's articles online here:
Affordable Web Design & Web Advertising